Hello!
I’m a versatile, collaborative, senior creative professional with 20+ years of experience working for leading advertising and marketing agencies on a diverse range of client brands, products, and services.
I enjoy unearthing and articulating ideas,
Seeking strategic solutions
With a keen wordsmith’s eye
And respect for the rhythm of language.
People and persuasion are my business,
Just give me a solid creative brief and set me loose.
My misspelled key card in a previous job. Simply too perfect to correct.
MY SPECIALTIES
Concept Ideation
Campaign Development
National and Global Brand Building
Creative Strategy and Brand Identity: Positioning, Story, Voice & Messaging, Mission Statements, Guidelines, Snapshots, Naming & Taglines
Performance Creative
Print
Broadcast
Video (Including Voiceover)
Radio
Retail Marketing
Integrated Promotions
Digital Marketing
Email Marketing
Social Media Marketing
OOH
Google Search and Display Ads
Spotify Ads
PowerPoint Decks
Blog Writing
AI (Copy.ai, ChatGPT)
MY CLIENT CATEGORIES AT-A-GLANCE
Professional and B2B Services
All About Trucks, SafeCare, Crêpes à Latte, ComEd, Homewatch CareGivers, Renfert, U.S. Foodservice/NorthStar, FMC FoodTech, Bimba Manufacturing
Lifestyle Services
Del Webb Corporation, Mather Lifeways: Corporate, The Mather, Mather Place of Wilmette, Mather Pavillion, Mather Café, and Splendido
Financial and Insurance
Anthem Health (now Elevance) Medicare, Medicaid, Individual (ACA), and Small Business Insurance plans, eHealth Insurance, State Farm Insurance, Country Insurance, Chase Bank, Citibank, Discover Card, Sallie Mae, Investors Associated
Healthcare and Associations
Illinois Primary Health Care Association (IPHCA), RUSH University Medical System, NorthShore University HealthSystem, Mayo Clinic, Geisinger Health System, Greater Baltimore Medical Center, CIBA Vision-Novartis, Walgreens Health Initiatives
Technology and Transportation
Metra Rail, Midwest Express Airlines, Pace Suburban Bus System, American Trans Air Airlines (ATA)
Cultural, Education & Non-profit Services
The Art Institute of Chicago, American Academy of Dermatology, Rotary International, Big Brothers Big Sisters of Metropolitan Chicago, Hydrating Humanity, Lake Forest Graduate School of Management
Retail & Hospitality Services
McDonald’s, MilkPEP (Procesessor Education Program: gotmilk®), Maxim Lighting, Studio M, Motorola Mobility, Crêpes à Latte, Reynolds, Kmart, Citibank, Tabasco, Crystal Light, Home Depot, OfficeMax, Subway, Lettuce Entertain You Enterprises, Red Lobster, Pork & Mindy’s