CLIENT:

Illinois Primary Health Care Association (IPHCA)

Campaign Theme:

“Hello. Pleased to Treat You.”

GOAL:  

Change perceptions about Community Health Centers (CHCs) by encouraging our target to take charge of their healthcare and get acquainted with a friendly and comprehensive option that offers a higher level of personalized service, responsiveness, and long-term support.

DELIVERABLES:
 

A brand snapshot, a vanity URL (pleasedtotreatyou.com), a one-sheeter, OOH, bus shelters, direct mail, Google Search and Display ads, and Spotify ads.

Brand Snapshot

Introducing a new brand identity to support the Illinois Primary Health Care Association. 

The copy tone of voice is welcoming, informative, approachable, and consumer-focused. It elevates IPHCA with intention, conveying the brand’s attributes and meaning in a succinct way that resonates and enlightens.

HEAD:

Hello. Pleased to Treat You.

SUB:

Affordable, whole-person care right where you live.

COPY:

Access a better level of quality, whole-person healthcare right in your neighborhood. Your local Community Health Center offers expert, personalized service, as well as comprehensive preventive and specialized care, under one roof. Welcome to the way you should be treated.

Headlines are confident, friendly, and inviting, crafted to convey the brand’s essence.

Hello. Pleased to Treat You.

This Way to Better Health.

Get acquainted with better healthcare.

Welcome to the way you deserve to be treated.

It really is all about you.

All you. All the time.

One-Sheeter

COPY:

It’s time to get to know your local Community Health Center (CHC), where you’ll find affordable whole-person care to meet your needs right in your neighborhood. Why be treated like a number when you can build a meaningful relationship with a healthcare provider who truly gets you? Instead, access a range of preventive services from specialists backed by state-of-the-art techniques and equipment.

Welcome to the way you deserve to be treated—always.

Direct Mail Postcard

Direct Mail Front

Direct Mail Front

Direct Mail Back

HEAD:

Welcome to the way you deserve to be treated—always

COPY:

It’s time to get to know your local Community Health Center (CHC). Get affordable, personalized care from experts who are focused on your health and well-being.

Feel seen, heard, valued, and better with an unparalleled level of service under one roof, including:

Services:

Contact Info:

Bus Shelter

Bus Shelter

Bus Shelter

IPHCA Billboard

Billboard

IPHCA Billboard

Billboard

IPHCA Billboard

Billboard

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