CLIENT:
Hydrating Humanity
Campaign Theme:
“One Drop”
GOAL:
Inspire individual donors, sponsors, and corporate partners to help people in East Africa gain access to the transformative power of safe, clean water and hygiene education.
DELIVERABLES:
A PowerPoint sales pitch deck, sell sheet, direct mail, and Google Search ads.
AWARD:
2025 Hermes Creative Awards — Platinum Winner
Let’s harness the cumulative power of small actions to improve the lives and futures of others. Introducing a brand identity and suite of campaign materials to support and advance the important mission of Hydrating Humanity through the conceptual lens of “One Drop.”
A single drop becomes a trickle, a steady stream, and then a cascade that creates a lasting impact on children and communities.
Sell Sheet
HEAD:
Let’s Empower the flow of dreams, jobs, and futures
COPY:
One drop can make all the difference—especially when you consider that over 700 million people have no access to safe, clean water and that every 90 seconds a child dies of waterborne disease.
Hydrating Humanity is dedicated to helping people in East Africa, specifically Kenya and Tanzania, gain access to safe, clean drinking water and hygiene education.
We build freshwater wells that address basic needs and support local economies through jobs for water technicians and hygiene educators.
Direct Mail
COVER:
Quench thirst. Change lives.
It starts with one drop.
HEAD: Let goodwill flow. Every drop counts.
COPY:
Hydrating Humanity helps people in East Africa, specifically Kenya and Tanzania, gain access to safe, clean drinking water and hygiene education.
We build freshwater wells that address basic needs and support local economies through jobs for water technicians and hygiene educators.
Everyday, we serve over 500k people through 1,000+ freshwater wells.
We provide a lifetime warranty on wells, including continued maintenance and upkeep.
23 Africans serve full-time as water technicians and hygiene educators.
Over 600k people have received hygiene education to help eliminate waterborne disease.
HEAD:
Take charge. Enact change.
COPY:
Create real and lasting impact. Donors like you help transform the lives of hundreds of schoolchildren, teachers, and communities who need access to safe, clean water to thrive.
Sales Pitch Deck
HEAD:
Let’s empower the flow of dreams, jobs, and futures by providing safe, clean water.
COPY:
One drop can make all the difference when you consider:
Over 700 million people have no access to safe, clean water.
Nearly 2,000 children under age 5 die every day from waterborne disease and poor sanitation/hygiene.
HEAD:
Providing Access to Safe, Clean Water and Hygiene Education
COPY:
Hydrating Humanity helps people in East Africa, specifically Kenya and Tanzania, gain access to safe, clean drinking water and hygiene education.
Every day, we serve over 500,000 people through 1,000+ freshwater wells
We’ve given hygiene education to over 600,000 people.
HEAD:
One drop leads to endless possibilities
COPY:
With your involvement, a single drop becomes a trickle, then a steady stream… Join Hydrating Humanity and help create a cascade.
Together, let’s harness the cumulative power of small actions to improve the lives and futures of others.
Learn more about Hydrating Humanity, our successes to date, and how your contribution can be an integral part of our important mission to provide access to clean, safe water at www.hydratinghumanity.org/partner. Or email us at admin@hydratinghumanity.org.