CLIENT:
Rotary International
Campaign Theme:
“Connecting Lives. Affecting Lives.”
GOAL:
Raise awareness of Rotary International’s worldwide charitable endeavors, and serve as a vehicle for Rotary Club member recruitment.
These internationally-aired television spots—along with the brand print and radio—aimed to educate and challenge potential Rotary Club members via the tagline “Connecting Lives. Affecting Lives.”
DELIVERABLES:
Brand campaign, including TV, print,
radio, and in-flight video content.
TOPIC: “Polio’s End”
COPY:
Rotary’s Polio eradication efforts aimed to dispel the widespread misinformation about immunizations, while providing children with the vaccinations they needed.
HEAD:
This is why I’m a Rotary Club member.
COPY:
Could you dedicate yourself to helping strangers?
Could you pledge your efforts to a single worthy cause?
Could you help change the world? Could you?
A Rotary member could—by connecting children with vaccinations and helping end polio by 2005.
All it takes is someone like you to make a difference.
Log on to www.rotary.info and learn how.
“Means to Polio’s End” :60 TV
“Means to Polio’s End” :60 Radio
TOPIC: “Go Home/Australia”
COPY:
Rotary’s efforts helped families displaced by deadly bushfires in Sydney, Australia. Our shoot occurred while the bushfires were raging. The local news outlets reported the ongoing challenges faced during what was, unfortunately, an annual event.
HEAD:
This is why I’m a Rotary Club member.
COPY:
Could you empower others to rebuild their lives after life burned them?
Could you offer a sense of hope when there is none?
Could you? A Rotary member could.
Rotary helps connect families affected by the bushfires with temporary housing.
All it takes is someone like you to make a difference.
Log on to www.rotary.info and learn how.
“Go Home—Australia” :60 TV
“Go Home—Australia” :60 Radio
TOPIC: “Health Bus”
COPY:
Rotary’s Health Bus in Toronto provided much-needed mobile health care to the local homeless population. The shoot took place over two nights during the brutal Toronto winter, bringing to life the harsh conditions the homeless population dealt with on a daily basis.
HEAD:
This is why I’m a Rotary Club member.
COPY:
Do you walk part homeless people and look right through them?
Do you think something really should be done? Do you?
A Rotary member does.
Rotary’s Health Bus helps connect the homeless with quality health care.
All it takes is someone like you to make a difference.
Log on to www.rotary.info and learn how.
“Health Bus” :60 TV
“Health Bus” :60 Radio