CLIENT:
Del Webb Communities
Campaign Theme:
“Live On”
GOAL:
Del Webb created the Sun City concept, which included planned residential communities across the United States.
The brand campaign encouraged active adults, age 55 or better, to embrace all the advantages of the Sun City Community lifestyle: beautiful custom homes amid a picturesque backdrop, top-notch amenities, and activities designed for those who wished to “live on.”
DELIVERABLES:
Brand campaign, including TV, print, radio, and brochures.
The Del Webb brand campaign brought to life the Sun City story via print.
HEAD:
Eliminates premature aging.
COPY:
Get back to the basics. Do what you love to do. Learn new skills. Connect with people who share your sense of community. At suncity.com/guide you’ll discover an amazing lifestyle designed for folks like you, age 55 or better, who want a beautiful home and the freedom to choose how they want to live on. Because the best is yet to come.
For your free Sun City Lifestyle Advisor, log on or call 1-888-878-6248.
HEAD:
Act your age with abandon.
COPY:
Broaden your horizons. Create a new perspective. Discover hidden talents. Connect with people who share your sense of community. At suncity.com/guide you’ll discover an amazing lifestyle designed for folks like you, age 55 or better, who want a beautiful home and the freedom to choose how they want to live on. Because your best is yet to come.
For your free Sun City Lifestyle Guide, log on or call 1-888-932-2639.
HEAD:
Little old lady this.
COPY:
Defy expectations. Call your own shots. Pick up a new skill. Connect with people who share your sense of community. At suncity.com you’ll discover an amazing lifestyle designed for folks like you, age 55 or better, who want a beautiful home and the freedom to choose how they want to live on. Because your best is yet to come.
For your free Sun City Lifestyle Guide, log on or call 1-888-932-2639.
HEAD:
Your priorities are calling. Answer them.
COPY:
It’s time to get back to the basics. Doing the things you love to do. Learning new skills. Connecting with people who share your sense of community. These values have made Del Webb the first name in active adult living for 40 years. At www.suncity.com/free you’ll discover an amazing lifestyle designed for folks like you, age 55 or better, who want a beautiful home and the freedom to choose the ways they want to live on. Because the best is yet to come.
For your free Sun City Lifestyle Guide, log on or call 1-877-485-7625.
HEAD:
You’ve never seen anything like it. You will now.
COPY:
You are a work in progress. We. however, are not. Introducing Sun City Huntley, the Midwest’s most comprehensive lifestyle community for active adults 55 or better, now featuring many brand-new additions to our idyllic setting. So get ready to be dazzled.
HEAD:
Introducing dozens of people whose world completely revolves around you.
COPY:
At Sun City Huntley, the Midwest’s most comprehensive lifestyle community for active adults 55 or better, there’s a whole legion of people who cater to our residents—the lifestyle support staff. They instruct, inspire, beautify, create and contribute to our community in countless ways on a daily basis. Consider them a crew to call your own.
These brochures were created to entice prospective residents of Del Webb’s Sun City Huntley and Spruce Creek Country Club in Florida.
This locally aired brand television spot and radio spot were created to promote Sun City Huntley, Del Webb’s first Midwest-inspired Sun City destination.
“Big Way” :30 TV
“Super Models” :30 Radio