CLIENT:

NorthShore University HealthSystem

Campaign Theme:

“Plus”

GOAL:

NorthShore University HealthSystem is one of the region’s largest healthcare systems—including four hospitals and 70 medical group offices on Chicago’s north shore.

Our goal was to increase NorthShore’s brand recognition in a competitive healthcare marketplace via an integrated campaign that appealed to patients, physicians, and the surrounding community.

DELIVERABLES:

Print, digital, OOH, direct mail

“Plus” Campaign

A unique partnership with Mayo Clinic enabled NorthShore to highlight combined expertise as an added value to each patient. Echoing the “+” in the NorthShore logo heightened the collaboration.

We generated buzz among prospective patients by securing 120 advertising placements for a “takeover” at Chicago’s Ogilvie Transportation Center.

Beyond the Ogilvie presence, we created print and digital pieces, as well as OOH, bus wraps, and several bus shelters.

Banner Ads

Print Ads

COPY:

Working together. We think that’s the key to better health care for you and your family. And now the doctors and specialists at NorthShore University HealthSystem and Mayo Clinic are joining forces. Our specialists will work together to resolve your hard-to-solve medical problems and to find better answers. For you that means peace of mind and access to the finest medical knowledge available. Right here at home.

NorthShore University HealthSystem and Mayo Clinic. Working together. Working for you.

COPY:

With convenient access to leading physician expertise, exceptional healthcare in right on trend every season.

COPY:

At NorthShore, you’re cared for by leading cardiovascular specialists who combine superior heart expertise with a wide range of surgical and non-surgical approaches. By using advanced techniques — including minimally invasive procedures, state-of-the-art cardiac imaging and interventional drug therapies — our team of specialists provide you with an individualized treatment plan. And through our collaboration with Mayo Clinic, you’ll have access to the combined strength of two innovative teams working together to diagnose and explore the best cardiovascular treatment options for you.

At NorthShore Univerity HealthSystem, excellence is all around you.

COPY:

Our expert teams share world-class expertise with you for the most personalized approach to your care.

COPY:

NorthShore’s collaboration with Mayo Clinic enhances our ability to give you access to world-class expertise for complex spine and brain challenges and movement disorders, including Parkinson’s. As part of the Mayo Clinic Care Network, teams of medicine’s best neurological minds—including specialists and researchers from both NorthShore and Mayo Clinic—collaborate on your diagnosis and pursue innovative treatment options. As the region’s only collaboration of its kind, you’ll have peace of mind knowing we’re working together to find the answers you need—right here, close to home.

At NorthShore University HealthSystem, excellence is all around you.