CLIENT:
Maxim Lighting
LIGHTING COLLECTIONS:
Hollywood Collection
Fontaine Collection
Ruffles Collection
Primrose Collection
Revolve Collection
GOAL:
Elevate the stylish design and craftsmanship of Maxim Lighting products with a nod to the glitz and glamour of Hollywood, increase brand awareness of Maxim as a leading provider of cutting-edge lighting solutions, inspire followers, engagement, click-through rate, and website form fills.
DELIVERABLES:
Social Media executions (Instagram)
RESULTS:
Website visits increased by 9.24% and form submissions increased by 41.05% when compared to the previous round of ads.
TOPIC: Hollywood Collection (Animated Feed/Story)
CAPTION:
Lights, Camera, Awesome
COPY:
What is your dressing area wearing? Behold these fabulous beauties from Maxim Lighting… our truly head-turning stars of the show. Featuring glamorous two-tone finishes of Natural Aged Brass with Matte Black or Spanish Alabaster plates, our gorgeous Hollywood Collection of streamlined sconce vanity lights always steal the scene while setting your space aglow.
SHOP NOW
https:www.maximlighting.com/indoor-lighting/collection/hollywood
CAPTION:
Turn On The Drama
COPY:
Feast your eyes on these elegant and functional scene-stealers. Our latest bright and shining stars exude all the glitz and glamour that Maxim Lighting products can muster. From incredible detailing and stylish design to coordinating finishes and superb craftsmanship across a wide range of brilliant offerings, it’s no wonder they’re all vying for a best performance nod.
SHOP NOW
https:www.maximlighting.com/indoor-lighting/collections
TOPIC:
Fontaine Collection (Static Feed/Story)
Ruffles Collection (Static Feed/Story)
Primrose Collection (Static Feed/Story)
Revolve Collection (Static Feed/Story)
TOPIC:
Akimbo Collection (Static Feed/Story)
CAPTION:
Cue The Applause
COPY:
While it’s an honor to be nominated, it’s better to be a winner. Maxim Lighting is thrilled that our Akimbo Collection was recognized with a 2023 Good Design Award and as a NY Product Design Gold Winner. Combining walnut-stained oak and Satin White glass shades in mixed materials, this gorgeous grouping offers pleasant, glare-free lighting in a range of styles. So, go on and bask in the glow of these real winners. We expect they’ll soon be snapped by a horde of waiting paparazzi.
SHOP NOW
https:www.maximlighting.com/indoor-lighting/collection/akimbo
CLIENT:
Maxim Lighting
LIGHTING COLLECTIONS:
Kismet Collection
Primrose Collection
GOAL:
With a nod to Spring’s rebirth, we elevate the charming design and superb craftsmanship of Maxim Lighting products, explore trends that combine the contemporary and nostalgic, increase brand awareness, following, engagement, and click-through rate on Instagram.
DELIVERABLES:
Social Media executions (Instagram)
TOPIC:
Kismet Collection (Animated Feed/Story)
CAPTION:
Refresh Your Outlook
COPY:
In a season of renewal, summon your inner trendsetter and create a revitalized sanctuary that truly shines. Designed in collaboration with the celebrated Kismet House, Maxim’s exclusive Kismet collection is an elegant return to contemporary lighting fixtures that rekindles a love for nostalgia with its charming shapes and finishes. Featuring a throwback to pleated shades, Kismet—defined as fate or destiny—offers distinctive and easily wipeable Satin White glass shades that feel elevated, current, and traditional all at once. Plus, the hand-applied gold leaf finish on these fixtures adds a warm appeal that’s pleasingly welcoming, so you can be truly on-trend with a wink to yesteryear.
SHOP NOW
https:www.maximlighting.com/indoor-lighting/collection/kismet
TOPIC:
Kismet Collection (Collections Carousel)
Primrose Collection (Collections Carousel)
CAPTION:
Reinvent Your Space
COPY:
Let’s rekindle a love for reimagined classics and inspire a fresh design approach for your dwelling. Maxim Lighting’s Kismet and Primrose collections were created to give you the confidence—and permission—to marry the new with the nostalgic. From Kismet’s attention to charming details like milky Satin White glass shades and hand-applied gold leaf to Primrose’s embrace of playful scallops with a retro flair and gold chain-hung details, both feel elevated, current, and equally at home in a contemporary setting. Amplify your vision with layered lighting to enliven a homey space in which the old and new can beautifully and harmoniously coexist.
SHOP NOW
https:www.maximlighting.com/indoor-lighting/collections/kismet
CAPTION:
Reimagine The Possibilities
COPY:
Our Primrose Collection, designed in collaboration with Kismet House, exudes all the season of rebirth brings. Reinvent your space with lighting—better yet, “life” fixtures to inspire and illuminate your world. Now, don’t call it a comeback—rather, a revival that features the nostalgic detailing of playful, scalloped metal shades. This timeless trend marries a hand-applied gold leaf interior that casts a warmer downward glow without sacrificing essential light and function. Set your scene with multiple layers of Maxim lighting that creates a vibe that’s both current and enduring.
SHOP NOW
https:www.maximlighting.com/indoor-lighting/collection/primrose
CLIENT:
Maxim Lighting
LIGHTING COLLECTIONS:
Bahama Collection
Portside Collection
Bonham Collection
GOAL:
Elevate the on-trend design and craftsmanship of Maxim Lighting products, inspire our audience to create a memorable summer escape with a diverse array of premium lighting fixtures, increase brand awareness, following, engagement, and click-through rate on Instagram.
DELIVERABLES:
Social Media executions (Instagram)
TOPIC:
Bahama Collection (Static Feed/Story)
CAPTION:
Summer Goals Beckon. Answer Them.
COPY:
Let’s escape to a gorgeous, summer-ready sunset oasis. Bring the inside out with Maxim Lighting’s Bahama collection. Featuring hand-formed shades of fiber twine coated with polyurethane material, these fixtures offer strength, durability, and resilience that make them suitable for damp locations. Plus, their ideal LED lighting provides a welcome security addition to illuminate covered patios and outdoor living spaces. Imagine a layered arrangement of these stylishly appointed fixtures to awaken memories to come. Just like that, summer goals are achieved.
SHOP NOW
https:www.maximlighting.com/outdoor-lighting/collections/bahama
TOPIC:
Portside Collection (Feed/Story Gallery)
CAPTION:
The Ultimate Staycation Awaits
COPY:
At long last, summer draws near. Make the most of every fleeting moment, a million miles from ordinary. Maxim’s Portside collection elevates every simple summer pleasure with quality lighting fixtures featuring a nautical design that boasts a solid dome of aluminum finished in Oil-Rubbed bronze with solid brass hardware finished in Antique Brass. Its clear prismatic glass diffuser completes the authentic look that feels welcoming, current, and seasonally on-trend. Linger amid the salty breezes and soak up warm vibes in an inviting space perfect for any summer escape.
SHOP NOW
https:www.maximlighting.com/outdoor-lighting/collection/portside
TOPIC:
Bonham Collection (Animated Feed/Story)
CAPTION:
Let’s Summer Locally
COPY:
Whisk yourself away to your own backyard. Embrace summer mode in a reinvented space, courtesy of Maxim Lighting’s Bonham collection. Inspired by classic English lantern design, our streamlined sconces have a decidedly modern appeal. Each fixture features a clean Matte Black finish with Brass hardware and Clear glass panels that cast pleasing light through sets of candle sleeves. Maximize summer splendor with brilliant on-trend lighting that amplifies any design vision and enables you to create hospitable gatherings to check off your summer bucket list.
SHOP NOW
https:www.maximlighting.com/outdoor-lighting/collection/bonham
CLIENT:
Maxim Lighting
LIGHTING COLLECTIONS:
Liner Collection
Crosby Collection
Revolve Collection
GOAL:
Elevate the stylish design and quality craftsmanship of Maxim Lighting products, inspire our audience to summon their autumn nesting instincts and transform any bathroom setting, increase brand awareness, following, engagement, and click-through rate on Instagram.
DELIVERABLES:
Social Media executions (Instagram)
TOPIC:
Liner Collection (Static Feed/Story)
CAPTION:
Embrace An Autumn Mindset
COPY:
Fall calls. Respond with a cozy bathroom retreat complete with vanity lighting that inspires you to make the most of autumn’s shorter days and cooler nights. Maxim Lighting can help you settle comfortably into the season’s rhythm with its affordable and pleasing Liner collection, which showcases a geometric design constructed of square steel tubing finished in a Matte Black and accented with Satin Brass. Add a Vintage bulb for a Restoration look or a Globe lamp for a modern approach that reflects you and your home in the best light—while transforming your bathroom into a tranquil destination for renewal and relaxation. Welcome home.
SHOP NOW
https://www.maximlighting.com/collection-search/liner
TOPIC:
Crosby Collection (Animated Feed/Story)
CAPTION:
Enjoy Autumn In your Best Light
COPY:
Let’s tumble into full-blown fall amid apple picking, changing colors, and a reimagined primary bathroom. With Maxim Lighting’s Crosby collection, the transition to cooler evenings and cozier surroundings inspires a bold design statement with our minimal chandelier that’s big on style and modern appeal. Featuring your choice of Satin Brass or Matte Black, this showstopper integrates clear, ribbed glass shades, fitted with rings in a coordinating color to complete the look. What’s more, pair it with coordinating Crosby sconces for vanity lighting to elevate the ambiance, brighten your morning routine, and ease your evening wind-down.
SHOP NOW
https://www.maximlighting.com/indoor-lighting/collections/crosby
TOPIC:
Revolve Collection (Animated Feed/Story)
CAPTION:
Nesting Instincts, Activated
COPY:
Let’s nurture an autumn mindset and embrace the notion of nesting. With fall upon us, it’s the perfect time to retreat to the indoors and reimagine your primary bathroom or powder room with Maxim Lighting’s Revolve collection. Revolve’s well-appointed bath vanity fixtures feature Satin White glass globes nested behind rings of Gold, which dramatically contrast against the Black metal background and boast replaceable G9 LED lamps, which are included in each fixture. Bathe yourself in the soft, natural light offered by these simple, stylish, on-trend additions, while you truly liven up your home for the autumn season and beyond.
SHOP NOW
https://www.maximlighting.com/indoor-lighting/collections/revolve
CLIENT:
Maxim Lighting
LIGHTING COLLECTIONS:
Loren Collection
Frankie Collection
Regent Collection
GOAL:
As winter mode approaches, we elevate the elegant design and superior craftsmanship of Maxim Lighting products, inspire our audience to settle in comfortably for the season, increase brand awareness, following, engagement, and click-through rate on Instagram.
DELIVERABLES:
Social Media executions (Instagram)
TOPIC:
Loren Collection (Static Feed/Story)
CAPTION:
Explore Winter’s Inner Beauty
COPY:
Illuminate togetherness with Maxim Lighting. Whether you’re enjoying a relaxing night with family or an intimate gathering of friends, share cozy moments courtesy of our Loren collection. These stunning chandeliers are reminiscent of Mid-Century Italian design, and feature overlapping handmade pressed glass disks available in Textured Clear or Vintage Green glass on a Weathered Brass frame or Amber glass mounted on a Gunmetal frame. In fact, the texture of the glass softens the lightbulb glare to create a warmer glow. Available in in either a round or linear configuration, this dramatic fixture commands attention over a dining table or in other living spaces.Invite one home to lift your spirits, impress your guests, and inspire a whole new indoor perspective.
SHOP NOW
https://www.maximlighting.com/indoor-lighting/collection/loren
TOPIC:
Frankie Collection (Feed/Story Gallery)
CAPTION:
Seize The Indoor Season
COPY:
Let’s settle in and get comfy this winter amid the relaxing vibes of home. Bask in the glow of Maxim Lighting’s Frankie collection, which features elegant, simple chandeliers offering a timeless and traditional appeal that pairs well with a wider range of aesthetics. Available in your choice of Matte Black, Satin Nickel, or Heritage Brass, select Frankie as the centerpiece of your personal sanctuary. You’ll effortlessly create a welcoming ambiance that enhances your indoor space—with a simplicity that shines.
SHOP NOW
https://www.maximlighting.com/indoor-lighting/collection/frankie
TOPIC:
Regent Collection (Animated Feed/Story)
CAPTION:
Embrace The Warmth Inside
COPY:
Let’s welcome the warmth during the winter months and beyond with the glamorous and modern two-toned Regent collection from Maxim Lighting. Featuring a layered composition of materials, Regent’s tubular lamps are protected within glass tubes sheathed in metal shades with with oval cut-outs that reveal the light source. With spectacular effect, the chandelier arms extend in elongated, uneven heights while the sconces are over-scaled for dramatic applications. Available in contrasting finish combinations of Light French Grey with Natural Aged Brass or Matte Black with Antique Brass to complement your décor, the vibrant color palette plays with contrast and exudes luxury to confidently bring the bold indoors.
SHOP NOW
https://www.maximlighting.com/indoor-lighting/collection/regent
