CLIENT:

Geisinger Health System

Campaign Theme:

“Redefining Boundaries”

GOAL:  

Geisinger Health System, one of the nation’s largest integrated health services organizations, serves more than 3 million residents throughout 45 counties in central, south central, and northeast Pennsylvania, and also in southern New Jersey.

Our goal was to break through the clutter of typical hospital network advertising with a fully integrated image campaign to promote the Geisinger network of hospitals in Pennsylvania.

DELIVERABLES:  

TV, radio