CLIENT:
Walgreens Health Initiatives
Campaign Theme:
“9-5 Family”
GOAL:
Famous for its retail stores, Walgreens needed a way to increase the exposure of their Pharmacy Management Benefit arm to Fortune 500 companies.
Targeted towards human resources professionals, the campaign was inspired by the idea of taking care of one’s 9-5 family. It focused on the following insight: Don’t let human resources lose sight of the human element.
DELIVERABLES:
Print, direct mail
AWARD:
BMA Chicago 2005 Award Winner, Bronze Winner
Print Ad
HEAD:
She’s got one in kindergarten,
One in high school
And twenty-seven in the finance department.
COPY:
When it comes to handling the prescription needs of both her 9-to-5 family and her 24/7 family, it’s little wonder she depends on the pharmacy benefit management team at Walgreens Health Initiatives.
Given the responsive and detail-oriented client service we provide, maybe it’s time you also partner with a company that considers you a priority. You’ll soon discover our vast network of 54,000 pharmacies, convenient mail service, and comprehensive clinical services are all designed to meet the pharmacy benefit needs—of both your families. Visit mywhi.com/hr or call 1-800-926-6779 today.
Print Ad
HEAD:
He’s got one on training wheels.
One in Driver’s Ed
And 2,500 transporting freight cross-country.
COPY:
When it comes to handling the prescription needs of both his 9-to-5 family and her 24/7 family, it’s little wonder he depends on the pharmacy benefit management team at Walgreens Health Initiatives.
Given the responsive and detail-oriented client service we provide, maybe it’s time you also partner with a company that considers you a priority. You’ll soon discover our vast network of 54,000 pharmacies, convenient mail service, and comprehensive clinical services are all designed to meet the pharmacy benefit needs—of both your families. Visit mywhi.com/hr or call 1-800-926-6779 today.
Print Ad
HEAD:
She’s got one learning ABCs,
One learning geometry,
And 1,700 learning how to integrate new technology.
COPY:
When it comes to handling the prescription needs of both her 9-to-5 family and her 24/7 family, it’s little wonder she depends on the pharmacy benefit management team at Walgreens Health Initiatives.
Given the responsive and detail-oriented client service we provide, maybe it’s time you also partner with a company that considers you a priority. You’ll soon discover our vast network of 54,000 pharmacies, convenient mail service, and comprehensive clinical services are all designed to meet the pharmacy benefit needs—of both your families. Visit mywhi.com/hr or call 1-800-926-6779 today.
Direct Mail pages 1-4
Direct Mail pages 5-8
Direct Mail pages 9-11
